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This inspiring ad campaign features women posing in so-called 'unflattering' outfits
DESIGNER MALLORIE Dunn runs the clothing company SmartGlamour, which caters to women of all shapes and sizes.
Facebook / SmartGlamour Facebook / SmartGlamour / SmartGlamour
She recently asked some of her customers if they were ever advised not to wear something because it was ‘unflattering’, and wrote on her blog:
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“The only person that matters in the question of whether or not you’re ‘flattered’ is you,” she continued.
Facebook / SmartGlamour Facebook / SmartGlamour / SmartGlamour
One of the women involved in the campaign, Liz Richards, told BuzzFeed Life that she has been told she should hide the surgery scar on her back.
Facebook / SmartGlamour Facebook / SmartGlamour / SmartGlamour
“I think what [Dunn] is doing to help women embrace their bodies and what makes them unique is just incredible.”
Facebook / SmartGlamour Facebook / SmartGlamour / SmartGlamour
Facebook / SmartGlamour Facebook / SmartGlamour / SmartGlamour
“It’s been years since I felt as strong and beautiful as I did at this shoot,” said another model, Mara Lesemann.
Facebook / SmartGlamour Facebook / SmartGlamour / SmartGlamour
“Why do we think other people’s appearances are up to us?” Dunn wrote.
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